Our work focuses on five key areas: ratings, advisory, education, research, and advocacy.
We rate digital and physical products that use generative AI. Our ratings provide a clear safety assessment for products that use generative AI. Each grade reflects the performance of the product across key safety categories from harm mitigation to data privacy.
In addition to ratings we provide advisory services for developers and organisations. This means that if a team wants to strengthen safeguards or improve trust in their product, we can work with them directly – even if no public rating is requested. Our goal is always collaboration: helping creators build safer, more responsible AI products from the start.
We provide practical guidance and insights to help everyone make smarter, safer choices about products that use generative AI. We offer clear recommendations on assessing product safety, understanding privacy risks, and evaluating reliability, helping you to navigate this new landscape with confidence.
We conduct independent, evidence-based research that drives our safety ratings and deepens public understanding of products that use generative AI. We rigorously evaluate products to uncover potential harms, assess their security, and provide the data needed for a safer digital environment.
We work to create a safer world by driving change in policy and industry practices for generative AI. We champion stronger safety standards, push for greater transparency from tech companies, and ensure that generative AI is developed and deployed responsibly.